Blogs > Website Analytics

What is web analytics?

Web analytics is more of an ongoing process than just an analysis of data. The process does start with the collection and analysis of your data and competitors’ data, but even more important than the collection of the data is the second step: what you actually do with it al

The 6 Most Important Web Metrics to Track for Your Business Website

Here’s the list of the top six metrics you should be looking at on a regular basis: 1. Visitors This is the number of people that visited your site during a specific timeframe (e.g., yesterday, last week, last month). Unique visitors represents the count of individual p





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