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Marketing comes in a wide variety of flavors based on audience, media platform and business in today’s evolving and dynamic marketplace. Therefore, it’s no surprise that marketers define what they do differently. Inspired by the 31 PR Definitions, here’s
With a 16% growth rate that outpaces display advertising and digital marketing spend category growth rates, performance marketing—in which an advertiser pays based on actions derived from an ad, such as generating click-throughs or sales leads—is one of the fastest-gr
CMOs want to be data-driven marketers. That’s clear. A recent survey conducted by the Association of National Advertisers and McKinsey & Co. found that 96% of CMOs think that making “data-informed decisions” is crucial to their company’s performance.
Have you ever asked your customers or prospects if they watch videos online? Not just cute cat videos on YouTube, but anything from educational, informational or promotional videos. Chances are, your customer or prospect would say that not only have they watched videos online, th
Business writing is different from other types of writing since it is more professional and will require business knowledge. When you write business material, you do not just share your ideas and thoughts. It is also important that the content of your work is structured in a w
