Your web site as a tool to bring you business, market your brand, or inform your clients and customers
1. SEARCH ENGINE RANKINGS
Does your website rank good enough in the search engine? Do you need to include new keywords? Does your website contain unstructured links or even broken links?
A site redesign can help you attract more visitors in a number of ways.
2. NEW COMPANY STRATEGY OR TARGET
Does your website compete with your competitor’s websites? Do you want to attract a new audience? Does your website provide a strong brand image? Is your website able to grow with your business? Are you going to re-brand your products or the company as a whole?
With clear and firm goals and an understanding of your visitors, you can make well-informed decisions on how the site should look, work and feel.
Has your content become outdated? Is your content readable? Does your website have social media integration? Does your website reflect where you’re heading, not where you’ve been?
The first impression of your website would obviously be the overall layout, but a reader is visiting your website because he/she is looking for useful information. The content of a website should be considered to be the most important thing.
4. TECHNIQUE AND CODING
Is your website browser compatible? Is your source code valid (HTML and CSS)? Does your website meet the basic web standards?
If your site was developed several years ago, it probably has a lot of unnecessary HTML code, not letting your web pages load fast.
5. CONTENT MANAGEMENT SYSTEM
Can you change the content of your website by yourself? Is social media integrated into your website? Does your website need extra features; e.g. a newsletter with single or double opt-in subscription process?
A Content Management System (CMS) is another reason to justify the creation of a new redesign for your website.
6. MOBILE FRIENDLY
Is your site able to be viewed on a smartphone? Is it easy for people to locate information quickly and easily via their mobile browsers or iPad?
If you haven’t updated your web site in a few years chances are that you may be missing out on some really great tools and methods to build your business, increase sales, market your brand, achieve better rankings, and increase your online reputation. And your competition may be doing so right now.