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An email address can say a lot more than just the messages you send from it. Recently, I found an accountant online and scheduled a consultation to get help with my taxes. The accountant replied to my request through email, and that’s when I noticed she was using a personal
Many companies, big and small, do not understand the important differences between brand and marketing. Brand and marketing, and the difference between the two, is not just misunderstood in business. It is misunderstood in most companies and even in their own marketing dep
However, most threats are now well recognized and there are ways to deal with them. With a few simple precautions, you can eliminate 95% of the risk, and the rest probably isn’t worth worrying about. Here are some simple tips to help protect you from people who want to lev
Corporate branding involves marketing various products or services under the name of a company. Product branding, on the other hand, is a marketing strategy wherein a business promotes and markets an individual product without the company name being front and center in the advert
With the amount of data that consumers now volunteer and the growing number of channels through which it’s captured, it’s easy to see why many marketers feel overwhelmed when trying to manage their social storytelling, or feel compelled to outsource it to expert vendo
In 2013, 3.5 million Chinese couples filed for a divorce—an increase of 12.3% over the previous year. Chinese marriage is in crisis: More and more Chinese are choosing to part ways with their spouses or not to cast their lot with anyone in the first place. Similar statis
